Quality Parcel Services

Adapting a brand for a delivery services business with a changing client-base.

Quality Parcel Services
Quality Parcel Services

The Business

Pivoting from a B2B UK to UK logistics firm, to a website-powered, B2C, UK to Europe parcel delivery service. Offering rapid, cost-effective, heavily insured delivery with increased dimensions and weight allowances.

The Identity

Taking the idea of a pattern of dots as parcels, give them direction and then convert them into an arrow, add in a splash of tangy blue, pair with a simple, modern, clean font. The logo evokes movement, and is angled towards the logistics end of the delivery market.

Quality Parcel Services
Quality Parcel Services
Quality Parcel Services
Quality Parcel Services

The Website

Quality Parcel Services site has two keys goals - to make a booking simple and swift and for the prospective booker to be informed, comfortable and willing to book. The quote, booking and account system is Woocommerce-driven with a WordPress CMS. The site is responsive from 2400px-width down to small width mobile phones.

Quality Parcel Services
Quality Parcel Services
Quality Parcel Services
Quality Parcel Services
Quality Parcel Services