Capabilities

Creation of communications through understanding, strategy, design, technology and content, producing coherent and effective results.

Capabilities work in harmony — positioning, messaging, logo, brand, marketing, campaigns, digital, collateral and illustration all cross-over and enhance the outcome.

Positioning is placing your company within a particular target market. More specifically, the process of market positioning and brand positioning involves how you market your brand or product to consumers to achieve that position. Messaging - the wording, the consistency of message and the tone of voice is key to targeting a brand, company and/or product to a specific market and audience.

Branding and identity is more than a logo, it is how the company and its products portray themselves, it is image. Brands are built through typography, tone of voice, photography, colour, values. The key is to start with a strong base, get the fundamentals correct — logo, look, language — and evolve from this foundation.

Content is written or visual material - news articles, press releases, literature - we then post onto websites and build social media postings, which loop back into the website. This can be quick or considered postings. Campaigns are all about nurturing the viewer - these can be sets of news articles, events, series of marketing materials that play into a wider integrated campaign.

Marketing Materials refers to brochures, e-books, white papers, videos, games, quizzes, flyers — all can be aligned to a thought, feature, argument, information or assessment. Marketing Materials can and should be leveraged for an integrated print, social or digital campaign.

Designing and building digital products has to be with an emphasis on ease of use, structure and creativity. Experience gained ranges from simple websites for commerce products through to complex user interfaces for controlling and monitoring heating systems.

Iconography and illustration can enliven visual communications. Technical illustration and infographics can reduce a complex to communicate idea into an easily understood, visually engaging graphic.