Quality Parcel Services
Adapting a brand for a delivery services business with a changing client-base.
The Business
Pivoting from a B2B UK to UK logistics firm, to a website-powered, B2C, UK to Europe parcel delivery service. Offering rapid, cost-effective, heavily insured delivery with increased dimensions and weight allowances.
The Identity
Taking the idea of a pattern of dots as parcels, give them direction and then convert them into an arrow, add in a splash of tangy blue, pair with a simple, modern, clean font. The logo evokes movement, and is angled towards the logistics end of the delivery market.
The Website
Quality Parcel Services site has two keys goals - to make a booking simple and swift and for the prospective booker to be informed, comfortable and willing to book. The quote, booking and account system is Woocommerce-driven with a WordPress CMS. The site is responsive from 2400px-width down to small width mobile phones.